Pointr’s v9.4 Update Introduces Agentic AI and Map Personas

Missed Pointr’s v9.4 Product Demo on February 13th?

Here’s a quick look at the highlights.

v9.4 introduces Agentic AI via our MCP Server, Map Personas for profile-based experiences, and enhanced analytics, all designed to make map creation and navigation smarter and more efficient.

What’s new with v9.4?

Pointr’s v9.4 update includes several major highlights, such as an MCP server for Agentic AI, map personas for profile-based map experiences, and a range of platform improvements. With these updates, Pointr’s technology will not only be more efficient for clients and partners but will also expand how indoor location data can be used within AI-driven workflows.

MCP Server for Agentic AI Support (Beta)

Agentic AI is perhaps the most exciting aspect of the v9.4 update. In this live demo, we are showing how Pointr's MCP Server can work with any MCP-compliant tools or platforms such as Microsoft Copilot or Google Calendar via its API.

The key takeaway here is that it is not only about one tool, but rather how Pointr’s MCP server can work alongside multiple MCP-compliant tools as part of the bigger AI workflow. Pointr’s MCP Server can be used by AI agents such as Microsoft Copilot, by agents developed in environments like Cursor or Visual Studio Code, or within workflow automation platforms like n8n.

Demo Summary

The demo focused on the Pointr Cloud MCP Server, which is an infrastructure layer that makes indoor location data securely accessible to AI agents at scale. The MCP Server exposes structured tools, and the AI agent decides when to use which tools depending on the user’s intent.

In the demo, Microsoft Copilot was connected to the Pointr Cloud MCP Server. The agent can access site and building data, search POIs, retrieve Mark My Car information, and generate wayfinding links. When a user makes a request, the agent calls the relevant MCP tool, retrieves live data from Pointr Cloud, and returns a response.

For example, searching for a POI generates a wayfinding link. Saying “I’m hungry” returns relevant dining options with map links. Asking to be taken to a car triggers the Find My Car tool and generates a route from the user’s live location.

We also showed how Pointr MCP works with other systems. By connecting to Google Calendar and Google Contacts via API, the agent can check availability, find a suitable meeting room and its location, and create a calendar invite, all within a single conversational flow.

Map Personas

The new map personas feature allows multiple user experiences on a single map, ultimately eliminating the need to create several different versions of the map or environment. Now you can control map content visibility, such as POIs, walls, furniture, or sections. Additionally, you can also control how different user experiences interact with your map, such as including persona-based content visibility, routing rules, and geofenced behaviors..

For example, a client who uses Pointr maps for retail sites can now utilize one map but have different map personas: one persona for customers and one for staff. This would show up as certain wayfinding routes will not appear for customers, but would appear for retail workers.

Default Level Per Building

Previously, when opening a map, it would automatically start on the lowest level, such as Ground Floor or Level 1. This could be confusing, as the main entrance isn’t always on the lowest floor. For example, Levels 1 and 2 might be parking, while the main entrance is on Level 3.

In v9.4, you can now set the default level per building to whichever floor is most relevant for your users.

ESRI Outdoor Map Support

We’ve expanded our outdoor basemap options to include ESRI and OpenStreetMap. This allows customers more flexibility to choose the outdoor basemap that best fits their map style, license, or ecosystem. This update works seamlessly with Pointr’s indoor maps as well to provide an even more seamless outdoor-to-indoor transition.

Sector-Based Map Styling for Retail

In this release, Pointr adds Retail (department stores, big box stores, and mono-brand stores) as a new supported sector, alongside Workplace, Healthcare, and Airports.

With sector-based map styling, maps can prioritize what matters most for shoppers, for example, individual stores, anchor brands, and key services, making maps more relevant to retail environments. Overall, this map styling improves clarity for zoom levels so relevant POIs are highlighted at the right zoom levels, helping users quickly understand their location.

New Map UI Translation 

This feature provides major language updates on the system interface text (what this means is things like wayfinding instructions, buttons, system messages, and map controls). Now text is available in Japanese, Italian, Korean, and Dutch, making Pointr Maps more inclusive to a broader range of users.

Location Tracking

v9.4 enhances location tracking to provide a more responsive and intuitive experience. Users can freely explore the map, rotate it to match their real-world orientation, and follow their live blue-dot position. The system also indicates whether positioning is powered by BLE or GPS.

Platform

v9.4 also includes several platform improvements to ensure a smoother and more secure experience.

• External ID Support in Deep Links
  You can now reference locations using existing identifiers from external systems, such as Epic room IDs. Developers can use synced external IDs when generating links or QR codes, making integrations simpler and easier to manage.
• New Authentication Token Option
  A new authentication token option is now available in the Web SDK to provide a more secure map experience.
• AWS CloudFront CDN Support
  

  In addition to our existing Azure support, we’ve expanded our cloud infrastructure with AWS CloudFront. This improves global delivery performance, caching control, and reduces map load latency. It’s part of our long-term strategy to better support customers operating within AWS environments.

   

Launch Parameters Analytics

We’ve added new filters that allow you to track map usage and POI interactions by entry source, device, campaign, or user group. You can also add custom attributes and external IDs for deeper insights, including tracking Map Personas or third-party integrations such as Epic MyChart.

Catch the full product demo

in just 25 minutes