Indoor Positioning System

Create immersive digital experiences with real-time indoor positioning in your venue

Accurate, real-time indoor positioning at scale

Many indoor positioning systems rely upon inadequate infrastructure, a single technological touchpoint (like a phone's compass) or guesswork, resulting in an inaccurate, poorly-performing service. At Pointr, we have spent years refining and improving our market-leading technology in order to deliver incredible accuracy, with on-map blue dot placement accurate to within one meter. Our indoor positioning leverages Deep Location®, a set of patented machine-learning and sensor fusion techniques that provide ground-breaking accuracy, a seamless, intuitive user experience, and incredible results for your business.

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What sets Pointr apart?

Indoor positioning is a flourishing market, with numerous recognized providers now offering solutions and systems with which to achieve indoor localization. However, not all providers are able to deliver precision accuracy, a range of complementary solutions such as maps and an ever-increasing list of features, such as indoor-to-outdoor transitions for users moving between buildings. This is the Pointr difference.

What sets Pointr apart from the rest is our Deep Location® technology. Whereas many indoor positioning systems rely upon a single touchpoint or an outdated or unreliable technique, such as a phone’s compass, fingerprinting or geomagnetic positioning, Deep Location® leverages sensor fusion techniques and machine-learning algorithms in order to deliver accuracy to within one meter. In indoor locations, where effective positioning and navigation are utterly dependent upon precise accuracy, Pointr leads the way.

Alongside accuracy, Pointr's positioning solution is, crucially, highly scalable. This means that for companies seeking a small proof of concept deployment before expanding to a larger building, or those looking to branch out from one store to thousands, Pointr is able to rise to the task. Twinned with our indoor mapping product, MapScale®, we're able to expand our indoor positioning quickly, with minimal hardware costs and installation, and in a future-proof manner that many competing technologies, such as fingerprinting, simply cannot match.


Indoor blue dot & navigation powered by Bluetooth

Pointr's indoor positioning solution leverages Bluetooth Low Energy (BLE technology) to provide a blue dot experience that is accurate, requires minimal set up from users, and, crucially, is scalable and future-proofed.

There are numerous ways in which indoor positioning can be achieved, with varying degrees of success. However, after years of working with Fortune 100 clients and continuously adapting and improving our Deep Location® and MapScale® products, we have found that BLE-based systems enable us to deliver outstanding performance and accuracy to our clients twinned with almost limitless scalability and robust security.

Other techniques - such as fingerprinting, WiFi or 5G based systems - all have benefits, but these are mitigated by major drawbacks in other areas, such as their cost, their lack of accuracy, their complexity or their inability to scale and adapt to an ever-changing indoor environment.

Of course, BLE isn't perfect. However, the combination of BLE, the years of iterative technological development that has led to Pointr's Deep Location® platform, and our highly experienced and capable hardware and software teams has led to Pointr being recognized as the market leading solution for indoor blue dot.

indoor positioning

Why invest in an indoor positioning system?

Indoor positioning has countless benefits for an enormous range of businesses. By unlocking an indoor Google Maps style solution, companies can instantly improve the experiences of their customers, access data insights and vastly improve efficiency.

Among the numerous major companies now using Pointr’s indoor positioning systems across the globe are healthcare facilities, airports, retailers, workplaces, distribution centers and more. 

With an accurate and robust indoor positioning solution in place, businesses can then leverage that for a number of additional services, including indoor navigation, data analytics, geofencing and more.

Hospitals may wish to help guide patients through large facilities quickly and efficiently. Workplaces can leverage indoor positioning for everything from hot desking and meeting room allocation to security. Warehouses and factories can locate key assets and machinery quickly. Airports can alert visitors to gate changes for their flight and guide them to where they need to be. All of the above can examine overall trends and highlight areas of their venue that are under-utilized, underperforming or causing previously unseen issues.

In short, an indoor positioning system offers businesses of all kinds almost limitless possibilities, capable of improving the experiences of guests, customers and employees while also enabling valuable business insights. It’s no wonder that indoor positioning is being implemented by major companies across the globe.

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The Pointr Difference

Excellent accuracy

Deep Location® is capable of achieving 1 meter indoor location accuracy by leveraging existing infrastructure or cost-effective Bluetooth™ beacons.

Robust & Scalable

Pointr Deep Location® utilizes the user’s smartphone to process the indoor position, which ensures excellent accuracy irrespective of the number of active users in a venue.

Ready to deploy

Pointr provides an easy deployment, can utilize existing infrastructure or use cost-effective hardware keeping cost of ownership low.


Pointr’s technology automatically detects when a user enters or leaves a building or changes floors, and seamlessly switches over to the relevant map.

Works Offline

When a user enters a building, their device is ready and their journey continues indoors even without a mobile network, a critical feature that many other vendors fail to account for.

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Find out more

Read The Guide to 
Indoor Positioning

Want to learn more about indoor positioning? Read our whitepaper on everything you need to know to deploy an indoor positioning system in your venue.

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Get the guide to Indoor Location
Ready to unlock 
Indoor Positioning

in your venue?

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