Store Mode refers to an app that, while focused on e-commerce functionality in general, offers users different functionality when they are physically located within one of the retailer's locations. For example, an app could usually allow users to buy products and check stock levels of a particular item. However, when the app user arrives in one of the stores, Store Mode is enabled, offering to navigate the user direct to the product they're looking for via a product locator tool, rewarding them for having installed the app with an exclusive voucher or coupon, or enable the user to alert staff for assistance from wherever they are in store.
Many major retailers are already embracing the omnichannel possibilities offered by operated a dedicated Store Mode within their apps. These include Walmart, Target, Home Depot, and Macy's. To learn more about these specific use cases, download the guide by filling in the form above.
Store Mode as a concept is nebulous, and can encompass various different features or combinations of features.
Some of the features most commonly associated with an in-app Store Mode are:
These are just four examples - to read about these, and more features, in greater depth, fill out the form above to download our guide.