Guide visitors with personalized indoor navigation via Bluetooth beacons
An indoor navigation app needs several fundamental components to work.
With all of this in place, the app is capable of providing a navigation experience. Of course, this is the most bare bones version of what can often be highly complicated systems. Many navigation apps enabled multiple stops, different types of points of interest, different navigation options (such as fastest route or least congested path). These options naturally require more complex systems.
Indoor navigation is a rapidly developing area, and the demand for indoor navigation systems is growing quickly. There are several reasons why so many major companies are investing in indoor navigation or are at least considering implementing a system, including:
While there are an increasing number of vendors offering indoor navigation system, Pointr are the market leaders for a reason. Using our Deep Location® technology, we’re able to provide outstanding accuracy. Our suite of mapping tools, including MapScale®, mean complete harmony between your indoor navigation and the map on which it’s built - no awkward integrations or unforeseen incompatibilities to worry about.
What’s more, we’re dedicated to continually iterating and improving our navigation solution. We work closely with our partners and clients to deliver the features and enhancements that will make the most impact on their businesses. One such feature is indoor-outdoor navigation, allowing users to navigate from building to building across a campus and then enter and navigate within one of those buildings, all within one single, seamless interface.
There are two key types of indoor wayfinding in common use today - dynamic and static wayfinding.
Dynamic wayfinding refers to the style of system most people would think of when they think of navigation tools. Indoor positioning technology is used to pinpoint a user’s live location within an indoor environment. Dynamic wayfinding is then layered on top of this foundation, enabling the user to select a destination (and potentially waypoints in between, as well as routing instructions, such as avoiding stairs), and then finding the best route from their current location. What makes this form of wayfinding dynamic is the fact that no matter where the user is within the location, the system is able to provide them with a route.
Static wayfinding doesn’t rely upon a system being able to locate a user via indoor positioning. Instead, it is set up only to account for direction requests made from specific points (most commonly, fixed terminals or kiosks that allow users to view maps). As these terminals and the destination points will rarely move, the system needed to enable static wayfinding is less complex. The downside is that users aren’t able to wayfind dynamically as they move around an indoor space from personal devices such as smartphones.
Indoor navigation offers a plethora of opportunities and benefits that companies of all types can pass on to their visitors or customers. Some of the top use cases that we at Pointr have actively been involved in delivering include:
What’s truly exciting is that we’re still at the beginning of the indoor wayfinding journey - there are countless future use cases just waiting to be discovered across every industry and type of company you could care to name.
A question we hear regularly is the precise differences between indoor navigation and indoor positioning. Simply put, indoor positioning is all about pinpointing a user’s location within an indoor location, while indoor navigation is the next step, taking that location and combining it with POI and route data to provide the user with a route from their current location to their requested destination. In essence, for this use case, positioning data is the required foundation, with navigation layered on top. Positioning is also known as ‘blue dot’, after the familiar blue shape we’re all familiar with from many navigation and mapping applications.
An exception here is static wayfinding, which, as explained above, doesn’t rely on positioning data as it uses as its basis the idea that the user is searching from a fixed location, such as a kiosk, and therefore doesn’t require live positioning data to function.
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