Indoor Navigation

Guide visitors with personalized indoor navigation via Bluetooth beacons

Indoor navigaton system on a phone

Unparalleled indoor navigation accuracy with beacons

The Pointr Deep Location® system connects seamlessly with numerous market-leading WiFi and Bluetooth beacons from a range of suppliers to offer unparalleled accuracy. For users navigating new spaces, be they airports, retail spaces, hospitals or otherwise, accuracy is absolutely paramount, and Pointr can offer accuracy superior to any other indoor navigation solution, and do so with effortless integration into your existing apps.


Woman using indoor navigation app on smartphone

Indoor - Outdoor Transition

Navigate from a location outside the building to a venue with a seamless transition from outdoor to indoor. Our technology automatically chooses whether to use Deep Location® or GPS thanks to its indoor-outdoor positioning feature, meaning that as users transition from outside to indoors, their blue dot will remain accurate and their navigation will continue uninterrupted.

Personalized Wayfinding

Guide visitors with turn-by-turn navigation as they walk through your venue. No matter if you’re helping them to reach their airport gate in time for their flight, aiding them in locating their car, or just making their experience of browsing your shopping center a more enjoyable one, indoor navigation has literally hundreds of benefits and will help your business stand out from the crowd.

Seamless Navigation

Intuitive search

Users can quickly find facilities, products or shop in your venue in real–time using intuitive search. By using machine-learning algorithms that learn from past search behaviors, Pointr achieves a seamless search experience for your users, helping them find what they’re looking for effectively and providing them with an outstanding user experience.

Indoor navigation with augmented reality

As well as offering a classic, top down blue dot style of navigation, Pointr is also capable of delivering augmented reality indoor navigation. Ideal for improving user engagement, augmented reality navigation enables you to set up key points of interest to display directly on to those areas, and even to gamify the user experience. You can learn more about our AR indoor navigation by clicking here.

Intuitive search
How do indoor navigation apps work?

An indoor navigation app needs several fundamental components to work.

  • A map of the area in question, or at least an understanding of the area’s paths and topography
  • A way of fixing a user’s position in the environment
  • A refresh rate that enables the user’s position to be tracked, along with other helpful information such as orientation and speed of travel
  • An interface that can translate this data into a recognizable form for users - such as demonstrating where they’re currently located via a blue dot, and indicating where they need to go with a highlighted route

With all of this in place, the app is capable of providing a navigation experience. Of course, this is the most bare bones version of what can often be highly complicated systems. Many navigation apps enabled multiple stops, different types of points of interest, different navigation options (such as fastest route or least congested path). These options naturally require more complex systems.

Why is indoor navigation needed?

Indoor navigation is a rapidly developing area, and the demand for indoor navigation systems is growing quickly. There are several reasons why so many major companies are investing in indoor navigation or are at least considering implementing a system, including:

  • The number of uses - Indoor navigation has been found to be hugely beneficial to a vast array of different types of businesses. Hospitals have used them to help patients navigate vast complexes, reducing no-show appointments and saving millions of dollars per year in the process. Modern workplaces have twinned navigation systems with hot desking and room booking software to guide workers in unfamiliar areas of the office. Airports are leveraging systems to help guide travelers to their gate quickly and using the most efficient route possible.
  • The ubiquity of outdoor navigation systems - People the world over are now used to using outdoor navigation apps such as Google Maps every day - certain navigation requests are searched for tens of millions of times per month in the US. Offering them the same experience indoors while competitors don’t is a huge selling point given that navigation systems now have billions of converts the world over. Eventually, indoor navigation will become an expectation, not a novelty, and the companies who adopted navigation systems first will be the leading beneficiaries.


What sets Pointr’s indoor navigation system apart?

While there are an increasing number of vendors offering indoor navigation system, Pointr are the market leaders for a reason. Using our Deep Location® technology, we’re able to provide outstanding accuracy. Our suite of mapping tools, including MapScale®, mean complete harmony between your indoor navigation and the map on which it’s built - no awkward integrations or unforeseen incompatibilities to worry about.

What’s more, we’re dedicated to continually iterating and improving our navigation solution. We work closely with our partners and clients to deliver the features and enhancements that will make the most impact on their businesses. One such feature is indoor-outdoor navigation, allowing users to navigate from building to building across a campus and then enter and navigate within one of those buildings, all within one single, seamless interface.

What is the difference between static and dynamic wayfinding?

There are two key types of indoor wayfinding in common use today - dynamic and static wayfinding.

Dynamic wayfinding refers to the style of system most people would think of when they think of navigation tools. Indoor positioning technology is used to pinpoint a user’s live location within an indoor environment. Dynamic wayfinding is then layered on top of this foundation, enabling the user to select a destination (and potentially waypoints in between, as well as routing instructions, such as avoiding stairs), and then finding the best route from their current location. What makes this form of wayfinding dynamic is the fact that no matter where the user is within the location, the system is able to provide them with a route.

Static wayfinding doesn’t rely upon a system being able to locate a user via indoor positioning. Instead, it is set up only to account for direction requests made from specific points (most commonly, fixed terminals or kiosks that allow users to view maps). As these terminals and the destination points will rarely move, the system needed to enable static wayfinding is less complex. The downside is that users aren’t able to wayfind dynamically as they move around an indoor space from personal devices such as smartphones.

What type of companies should offer indoor navigation?

Indoor navigation offers a plethora of opportunities and benefits that companies of all types can pass on to their visitors or customers. Some of the top use cases that we at Pointr have actively been involved in delivering include:

  • Guiding airport visitors to their gate and ensuring they’re alerted in time to get there before their flight boards
  • Helping users select multiple items in a retail store and then guiding them through the store in the most efficient manner possible
  • Enabling users to wayfind through a complex healthcare facility, selecting routes based on their needs (such as choosing between an elevator and stairs)

What’s truly exciting is that we’re still at the beginning of the indoor wayfinding journey - there are countless future use cases just waiting to be discovered across every industry and type of company you could care to name.

What is the difference between indoor navigation and indoor positioning?

A question we hear regularly is the precise differences between indoor navigation and indoor positioning. Simply put, indoor positioning is all about pinpointing a user’s location within an indoor location, while indoor navigation is the next step, taking that location and combining it with POI and route data to provide the user with a route from their current location to their requested destination. In essence, for this use case, positioning data is the required foundation, with navigation layered on top. Positioning is also known as ‘blue dot’, after the familiar blue shape we’re all familiar with from many navigation and mapping applications.

An exception here is static wayfinding, which, as explained above, doesn’t rely on positioning data as it uses as its basis the idea that the user is searching from a fixed location, such as a kiosk, and therefore doesn’t require live positioning data to function.

The Pointr Difference

Pointr Deep Location® is the most accurate indoor positioning technology, available at scale.


The technology works seamlessly in multi-storey buildings. Portal types supported include lifts, escalators, stairs, service lifts, service stairs, emergency stairs and travellators.

Dynamic Offline

The path calculations are done offline, ensuring scalability and a seamless experience even when the user has no internet connection or signal.

High Accuracy

Powered by 7 patented algorithms, Pointr Deep Location® achieves <3 meter location accuracy and typically updates every 0.1 seconds.

Multilingual & Voice Guidance

Turn-by-turn directions can be presented as voice messages and in a wide range of languages.

View Industry Applications

Discover how Indoor Navigation can help build a more connected user experience to increase revenue and optimize daily operations

Airports &  Travel Hubs

Airports & Travel Hubs

Make your visitors’ journey seamless, from the moment they enter the car park to their departure. Show travellers a way to their gate, baggage carousel, restaurants or Duty Free. Help to ensure that every traveller visiting your airport is left with a positive and memorable experience.



Create personalized journeys for shoppers by enabling them to search and navigate to any product and facility within your store. Machine learning algorithms help deliver a seamless and logical search experience to guide users from one store to the next. Encourage customer engagement to reach your sales revenue target.

Smart Workplace

Smart Workplace

Enable employees and visitors to find their way in your corporate campus, search for facilities such as meeting rooms and share their real-time location with colleagues for better collaboration.



Deliver the ultimate experience for your guests by ensuring they get from point A to point B of your location with the utmost ease. Help users with everything from finding their car to encouraging them to engage with facilities such as restaurants, bars and gift shops within the venue.

Explore Deep Location®

Pointr’s Indoor Navigation is powered by Deep Location®, a proprietary technology that combines machine learning and sensor fusion to ensure the most accurate experience to users.


Find out more

Read The Guide to 
Indoor Location


Get the Guide

Read the guide to Indoor Location

Related Features

Indoor Positioning

The essence of a good indoor location experience starts with accurate, real-time positioning.


How it works

Digital Mapping

Get interactive maps of your venues for your web and mobile apps


Find out more

Contextual Notifications

Deliver the right content to the right person at the right time.


Find out more

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Indoor Navigation?

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