Indoor Navigation System | Pointr Deep Location

Unparalleled indoor navigation accuracy with beacons

The Pointr Deep Location® system connects seamlessly with numerous market-leading WiFi and Bluetooth beacons from a range of suppliers to offer unparalleled accuracy. For users navigating new spaces, be they airports, retail spaces, hospitals or otherwise, accuracy is absolutely paramount, and Pointr can offer accuracy superior to any other indoor navigation solution, and do so with effortless integration into your existing apps.

Indoor - Outdoor Transition

Navigate from a location outside the building to a venue with a seamless transition from outdoor to indoor. Our technology automatically chooses whether to use Deep Location® or GPS thanks to its indoor-outdoor positioning feature, meaning that as users transition from outside to indoors, their blue dot will remain accurate and their navigation will continue uninterrupted.

Personalized Wayfinding

Guide visitors with turn-by-turn navigation as they walk through your venue. No matter if you’re helping them to reach their airport gate in time for their flight, aiding them in locating their car, or just making their experience of browsing your shopping center a more enjoyable one, indoor navigation has literally hundreds of benefits and will help your business stand out from the crowd.

Intuitive search

Users can quickly find facilities, products or shop in your venue in real–time using intuitive search. By using machine-learning algorithms that learn from past search behaviors, Pointr achieves a seamless search experience for your users, helping them find what they’re looking for effectively and providing them with an outstanding user experience.

Indoor navigation with augmented reality

As well as offering a classic, top down blue dot style of navigation, Pointr is also capable of delivering augmented reality indoor navigation. Ideal for improving user engagement, augmented reality navigation enables you to set up key points of interest to display directly on to those areas, and even to gamify the user experience. You can learn more about our AR indoor navigation by clicking here.

An indoor navigation app needs several fundamental components to work.

A map of the area in question, or at least an understanding of the area’s paths and topography
A way of fixing a user’s position in the environment
A refresh rate that enables the user’s position to be tracked, along with other helpful information such as orientation and speed of travel
An interface that can translate this data into a recognizable form for users - such as demonstrating where they’re currently located via a blue dot, and indicating where they need to go with a highlighted route

With all of this in place, the app is capable of providing a navigation experience. Of course, this is the most bare bones version of what can often be highly complicated systems. Many navigation apps enabled multiple stops, different types of points of interest, different navigation options (such as fastest route or least congested path). These options naturally require more complex systems.

Indoor navigation is a rapidly developing area, and the demand for indoor navigation systems is growing quickly. There are several reasons why so many major companies are investing in indoor navigation or are at least considering implementing a system, including:

The number of uses - Indoor navigation has been found to be hugely beneficial to a vast array of different types of businesses. Hospitals have used them to help patients navigate vast complexes, reducing no-show appointments and saving millions of dollars per year in the process. Modern workplaces have twinned navigation systems with hot desking and room booking software to guide workers in unfamiliar areas of the office. Airports are leveraging systems to help guide travelers to their gate quickly and using the most efficient route possible.

The ubiquity of outdoor navigation systems - People the world over are now used to using outdoor navigation apps such as Google Maps every day - certain navigation requests are searched for tens of millions of times per month in the US. Offering them the same experience indoors while competitors don’t is a huge selling point given that navigation systems now have billions of converts the world over. Eventually, indoor navigation will become an expectation, not a novelty, and the companies who adopted navigation systems first will be the leading beneficiaries.