Geofencing software

Harness the power of location to deliver tailored marketing messages as users move around your location with geofences.

Location-based Marketing-device (min)

Meet your audience in the moment with geofence technology

Unlock unprecedented personalization within your in-location experience with geofences. Using Pointr's geofence manager tool, you can quickly and easily select areas on your location's indoor map to geofence. 

Doing so enables a vast array of possibilities. Give visitors access to offers in real-time as they enter relevant parts of a store. Show product reviews as customers browse your shop. Enable digital concierge services at the push of a button. Welcome users to your building as they enter, and thank them for visiting as they leave. Use geofencing and smart rules to tailor your customer engagement based on detailed customer demographics and behaviour.

Meet Customers in the Moment (min)

Accurate virtual geofences

Geofences are only as good as the indoor location services powering them. If your indoor positioning or indoor navigation accuracy is off by more than a couple of meters, then the efficacy of your geofences reduced markedly. In a busy store, an inaccurate blue dot can mean geofences trigger in the wrong aisles or before a user has truly entered or exited the geofenced area.

Fortunately, Pointr's Deep Location® offers superb indoor accuracy. Using our multi-patented technology, a huge range of companies have found Pointr solves their indoor location requirements like no other. It's little wonder that so many of Pointr's existing customers and partners

Indoor-Outdoor Navigation (min)-1

Drag & drop geofencing

No need to hard-code the geofencing features into your application. Our easy-to-integrate SDK and professional team will do the heavy lifting for you.

Rather than assigning campaigns to specific iBeacons, Pointr Cloud allows multiple zones to be defined on the web-based dashboard in self-defined sizes and shapes to which campaigns or alarms may be assigned. This enables administrators to set triggers for every square foot of their venue dynamically and in real time.

Understand visitor journeys (min)
MarketsandMarkets forecasts the global geofencing market size is expected to grow over 27.5% by 2022, citing “technological advancements in use of spatial data and increasing applications in numerous industry verticals.”

How does geofencing work?


What is geofencing?

Geofencing denotes a geographic zone that is virtually fenced, meaning entry or exit from this zone can be tracked. Enable location-based engagement by triggering actions when a device enters or exits a predefined location, such as push-notifications, virtual coupons, engagement features, and security alerts.


Indoor-outdoor transition

Geofences allow the PointSDK to provide either a GPS-enabled “blue-dot” or a BLE “blue-dot” depending on whether the user is inside or outside the geofence. A “virtual geofence” can be drawn either inside or around the exterior of buildings on the campus map bundled with the Pointr SDK, acting as triggers for mobile application interactions on iOs and Android.

Engagement Analytics-icon

Background functionality

Geofencing in the background is crucial to functionality - people generally don’t walk with their phone or apps open all the time. Background functionality differs with Android and iOS, but both have options to achieve the desired geofencing capabilities

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Location Permission

To receive position updates, the application needs to have a permission for utilizing the user’s location. At Pointr, we collect the visitor's location data anonymously and work with our clients to ensure we align with the latest GDPR and privacy policies.

What is geofencing used for?

Find out more about how geofencing upgrades your venue experience and creates a connected ecosystem

Geofence pop-up message

  • Geofence alert right before the coffee cart that says "Would you like a quick coffee?”
  • When a customer walks past a grocery store, send coupons to their mobile phone.
  • Display information about museum collections as visitors walk in to that collection's room

Verify entry and exit

  • Provide instant assistance to visitors with a disability when they enter a specific zone e.g. platform of shuttle train between the terminals
  • Enable "Thank you" messages for when a visitors is leaving a building or geofenced zone
  • Trigger the sensor to switch on the lights when entering a room e.g. “If I’m five feet from my front door, turn on my lights”

Optimise security within your building

  • Monitor activity in secure areas, allowing management to see alerts when anyone enters or leaves a specific area. E.g. “If someone enters the restricted areas, send an alarm and notify the security team”
  • More efficient employees management, automate time cards and keep track of company property

Gather location-based information in the background

  • Calculate daily visitor density in the meeting room or VIP room - information that could then be fed into the indoor navigation system to enable users to  avoid congested areas
  • Monitor traffic flow & dwell time in a specific areas throughout the sites


Get Started

It’s always opt-in

Most users are willing to share location data when it unlocks convenient, streamlined services that make their daily lives and out-and-about experiences better.

At Pointr, we equip people and businesses with transparent consent and preference management tools to help them stay in better control of their location data.

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and how they add value to different industries.

Read the Guide to Indoor Location

Want to learn more about indoor location? Read our whitepaper on everything you need to know to deploy an indoor positioning system in your venue.

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