Geofencing

Deliver the right content to the right person and allow real-time location tracking around your venue

Location-based Marketing-device

Meet Audience in the Moment

Unlock a better customer service with contextual notifications, by addressing your visitors’ needs in the moment. Give visitors real-time updates on delivery and pickup orders. Show product reviews as customers browse your shop. Enable digital concierge services at the push of a button. Use geofencing and smart rules to tailor your customer engagement based on detailed customer demographics and behaviour.

  • If customers with "Parent" profile enter the "Toy" floor and stand in front of the "Lego" section then send them "Welcome! Enjoy 30% off a Lego set today!"
Meet Customers in the Moment

Accurate Virtual Geofence

To achieve instant assistance and message via geofencing, you need an accurate blue-dot solution for your indoor positioning system.

Pointr provides the most accurate "Blue-dot" solution to empower virtual geofencing meet your precise requirements. Pointr Cloud enables administrators to digitally define zones and set triggers on entry and exit for better space management. 

Indoor-Outdoor Navigation

Drag & Drop Geofencing

No need to hard-code the geofencing features into your application. Our easy-to-integrate SDK and professional team will do the heavy lifting for you.
Rather than assigning campaigns to specific iBeacons, Pointr Cloud allows multiple zones to be defined on the web-based dashboard in self-defined sizes and shapes to which campaigns or alarms may be assigned. This enables administrators to set triggers for every square foot of their venue dynamically and in real time.

Understand visitor journeys
MarketsandMarkets forecasts the global geofencing market size is expected to grow over 27.5% by 2022, citing “technological advancements in use of spatial data and increasing applications in numerous industry verticals.”

How it works

See how geofencing transform your venue & accelerate your business
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What is
Geofence?

Geofencing denotes a geographic zone that is virtually fenced, meaning entry or exit from this zone can be tracked. Enable location-based engagement by triggering actions when a device enters or exits a predefined location, such as push-notifications, virtual coupons, engagement features, security alerts and asset tracking around the venue.

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Indoor-Outdoor Transition

Geofences allow the PointSDK to provide either a GPS-enabled “blue-dot” or a BLE “blue-dot” depending on whether the user is inside or outside the geofence.
A “Virtual Geofence” can be drawn either inside or around the exterior of buildings on the campus map bundled with the Pointr SDK, acting as triggers for mobile application interaction on iOs and Android.

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Background Functionality

Geofencing in the background is crucial to many projects, people generally don’t walk with their phone or apps open all the time. Background functionality differs with Android and iOS, but both have options to achieve the desired geofencing capabilities

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Location
Permission

To receive position updates, the application needs to have a permission for utilizing the user’s location. At Pointr, we collect the visitors’ location data anonymously and work with our clients to ensure we align with the latest GDPR & Privacy policies.

Use Case

Find out more about how geofencing upgrades your venue & Create smarter connected ecosystem
Geofence Popup Message
  • Geofence alert right before the coffee cart that says "Would you like a quick coffee?”
  • When a customer walks past a grocery store, send coupons to their mobile phone.
  • Display information about museum collections, when visitors walk in the exhibition

Verify Entry and Exit

  • Provide instant assistance to persons with a disability when they enter a specific zone e.g. platform of shuttle train between the terminals.
  • Check if the meeting room is empty, e.g. “Notify me if the meeting room is available”
  • Trigger the sensor to switch on the lights when entering the room e.g. “If I’m five feet from my front door, turn on my lights.”
Optimise Security
within the Buildings

  • Monitor activity in secure areas, allowing management to see alerts when anyone enters or leaves a specific area. E.g. “If someone enters the restricted areas, send an alarm and notify the security team.”
  • More efficient employees management, automate time cards and keep track of company property.
Gather Location-based
in the Background

  • Calculating daily visitor density in the meeting room or VIP room
  • Monitor traffic flow & dwell time in a specific areas throughout the sites 

 

Get Started

It’s Always Opt In

 

Most users are willing to share location data when it unlocks convenient, streamlined services that make their daily lives and out-and-about experiences better.

At Pointr, we equip people and businesses with transparent consent and preference management tools to help them stay in better control of their location data.

 

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Our Industry Solutions

See our services and features in action
and how they add value to different industries.

Read the Guide to Indoor Location

Want to learn more about indoor location? Read our whitepaper on everything you need to know to deploy an indoor positioning system in your venue.

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Indoor Positioning System?

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