Location Based Analytics | Pointr Deep Location

Understand
Visitor Journeys

Use location-based analytics to measure, predict and influence visitor behaviour.

Visualise how visitors interact with your venue in real-time: track dwell time, heatmaps, visitor count and customer journeys
Segment your audience to identify your most valuable visitors and engage with visitors in a timely and personalised way
Find out which marketing campaigns, layout changes, and tenant mixes drive return visits

Boost Conversion

Combine location intelligence with customer data to boost loyalty and engagement.

Consolidate your location data with your existing loyalty & CRM systems to get a full view of your customers and make confident decisions on how to conduct the best engagement strategies.

Segment your visitors based on their current or past location, demographics, loyalty and behaviour to enable more targeted loyalty activation
Send personalised communications to specific visitors using fine-grain segmentation ("Welcome back! The perfume in your online basket is in-store today with a 20% discount")
Identify patterns to improve visitor satisfaction, such as bottlenecks, queues or out-of-stocks in a particular location

Accelerate
Business Agility

Enable rapid business decisions with location intelligence.

Monitor, understand, and react to changes as they happen in your space, before they become costly
Act on high dwell areas, bottlenecks and even queue lengths to optimise your venues
Monitor under or over performing assets and visitor journeys in real-time on a dashboard to drive sales and optimise operations

Heatmaps

Visualise how customers interact with your venue at any given time.

Crowd Flows

Replicate the exact journeys of a single user or a group of users.

Engagement Analytics

Combine online engagement metrics with real-time location to increase customer loyalty.

Operational Analytics

Empower your employees with the tools they need to make the right decision in real-time.

Heatmaps

Get animated traffic heatmaps to visualise how customers interact with your venues at any given time.

Replay the heatmap evolution of a particular time/day and compare it to another selected time, allowing you to measure the performance of your promotional campaigns or events.
Select venue, relevant floor, date and time of day, and filter (by all users, or one specific user).

Crowd Flows

By analysing crowd flows, you can better understand the flow of visitors, staff efficiency and potential bottlenecks in your space.

Replicate the exact path a single user or a group of users took on a given timeframe on given day. Data sources can come both from app-based and app-free analytics. App-based analytics gives personal, fine grain insights.