Location-Based
Analytics

Real-time analytics to help 
you make data-driven decisions

Location-based Analytics-device

Understand
Visitor Journeys

Use location-based analytics to measure, predict and influence visitor behaviour.
  • Visualise how visitors interact with your venue in real-time: track dwell time, heatmaps, visitor count and customer journeys
  • Segment your audience to identify your most valuable visitors and engage with visitors in a timely and personalised way
  • Find out which marketing campaigns, layout changes, and tenant mixes drive return visits
Understand visitor journeys

Boost Conversion

Combine location intelligence with customer data to boost loyalty and engagement.

Consolidate your location data with your existing loyalty & CRM systems to get a full view of your customers and make confident decisions on how to conduct the best engagement strategies. 

  • Segment your visitors based on their current or past location, demographics, loyalty and behaviour to enable more targeted loyalty activation
  • Send personalised communications to specific visitors using fine-grain segmentation  ("Welcome back! The perfume in your online basket is in-store today with a 20% discount")
  • Identify patterns to improve visitor satisfaction, such as bottlenecks, queues or out-of-stocks in a particular location
Boost conversion

Accelerate 
Business Agility

Enable rapid business decisions with location intelligence. 
  • Monitor, understand, and react to changes as they happen in your space, before they become costly
  • Act on high dwell areas, bottlenecks and even queue lengths to optimise your venues
  • Monitor under or over performing assets and visitor journeys in real-time  on a dashboard to drive sales and optimise operations
Accelerate business agility

Harness the Power of 
Location Data

Heatmaps
Heatmaps

Visualise how customers interact with your venue at any given time.

Crowd-flows
Crowd Flows

Replicate the exact journeys of a single user or a group of users.

Engagement Analytics
Engagement Analytics

Combine online engagement metrics with real-time location to increase customer loyalty.

Operational Analytics
Operational Analytics

Empower your employees with the tools they need to make the right decision in real-time.

Heatmaps

Get animated traffic heatmaps to visualise how customers interact with your venues at any given time.
  • Replay the heatmap evolution of a particular time/day and compare it to another selected time, allowing you to measure the performance of your promotional campaigns or events.
  • Select venue, relevant floor, date and time of day, and filter (by all users, or one specific user).
Heatmaps

Crowd Flows

By analysing crowd flows, you can better understand the flow of visitors, staff efficiency and potential bottlenecks in your space.

Replicate the exact path a single user or a group of users took on a given timeframe on given day. Data sources can come both from app-based and app-free analytics. App-based analytics gives personal, fine grain insights.

 

Crowd Flows

Engagement Analytics

Shed light on consumer behaviour with search and engagement analytics.
  • View the top keyword searches at any given time and pinpoint where the user was when they searched for a specific product or facility.
  • Get insights on your location-based engagement campaigns: how many notifications were sent, how many were opened (when and where), how many were rejected and how many actioned upon (e.g. loyalty coupons). 
  • Customise and filter different groups of users: those who have received messages, those who have actioned upon them, those who search for a specific brand on a weekly basis and much more.
Engagement Analytics

Operational Analytics

Monitor operations, resources, and assets in your venue using live maps and dashboards.
  • Analyze and display real-time data from sensors, devices, and social media feeds.

  • Put live tracking data in context of hazards, weather, campaigns and demographics.

  • Get real-time alerts and visualization on maps and dashboards.

Operational Analytics

We Put 
Privacy First 

Data privacy is of fundamental importance to Pointr and our customers. We do not own or sell any data, and we do not share location data across customers.

 

Find out more

 

Analytics are Taking Off at Smart Airports 

What gets measured gets managed. Read how airports are using location-based analytics to improve their operations, enhance the passenger experience and increase revenue. 

Read more

Ready to unlock 
Location-Based Analytics?

Request a Demo