Location Based Analytics

Understand how visitors interact with your space

We provide real-time analytics to help you make data-driven decisions. Identify footfall, high dwell areas, bottlenecks, and even queue lengths to optimise your venues in real-time. 

One Dashboard for All Your Location Needs


Data Analytics Include



  • Accurate

  • Customisable

  • Accessible via the web

  • 24/7 data capturing

  • Unlimited users

  • Dwell times, hot zones

  • Exportable Data

  • Select time, select users (segmented)

  • Historical replays

Engagement Analytics

Engagement Analytics

  • Web dashboard

  • Search Insights

  • Surveys and Reporting

  • Track open/received

  • Conversion rates

  • Engagement Levels

  • Correlate with other data

App-Free Analytics

App-Free Analytics

Without the need for an active connection (e.g. connected to wifi or hotspot), POP can capture any device which has Wi-Fi or BLE enabled. This allows you to analyse customer behaviour through metrics such as:

  • Return vs new customers

  • Conversion rates

  • Queue lengths

  • User flows

  • Dwell times and Heatmap

Pointr’s indoor location based
analytics solution comes in two forms

App Based Tracking App Based Tracking

App Based Tracking

Pointr’s app solution is where our indoor positioning SDK is embedded into a client’s or venue’s app to bring out the power of indoor location.

  • Multiplatform app (iOS & Android)

  • Increased customer engagement

  • Targeted analytics

  • Quick setup with minimal maintenance

  • Customisable

App-free Tracking (POP)

App-free Tracking (POP)

Pointr’s POP devices are powered by electrical power and track Wi-Fi and BLE signals so that venues can unlock the power of location data without users needing to have an app. Key modules include:

  • Queue Monitoring

  • Heat Mapping (zonal)

  • Asset Tracking

  • Beacon Monitoring

Get in touch to discuss the location analytics requirements of your venue.