Pointr appoints Steve Parlin from Amadeus as Vice President of Strategic Business Development to drive growth after gaining 13 new Fortune 100 customers

  • Pointr has tripled rollouts and doubled the number of clients this year and is on track to triple revenue in 2022 after becoming the preferred partner of 13 Fortune 100 companies 
  • To continue to drive growth in the US market, Pointr welcomes Steve Parlin, ex-Global Partnership Lead at Amadeus, a global leader in travel and hospitality software
  • Steve brings a focus on guest experience after working with some of the largest hotel and entertainment brands such as Marriott and Disney

BOSTON, July 5, 2022 - Pointr today announced the addition of Steve Parlin as a VP of Strategic Business Development as it looks to continue its rapid growth as the leading choice for Fortune 100 companies looking for indoor mapping and location services. 

The appointment comes as Pointr has seen accelerated demand in recent months for its digital maps, indoor wayfinding, and blue dot positioning technology. In the last 12 months, Pointr has quadrupled the number of pilots, doubled its number of live clients, and tripled rollouts. Pointr’s technology is now in use by 13 Fortune 100 companies, who selected Pointr due to its unique AI-mapping technology MapScale™ which enables the digitalization of buildings at scale, and its patented Deep Location® technology for accurate blue dot positioning and wayfinding. These customers include the largest home improvement store in the US, one of the US's largest department store chains, several of the world’s largest technology companies, and the largest commercial real-estate company globally. Pointr has an opportunity for market domination in a market that is estimated by Gartner to amount to $55 billion in revenue by 2030.

Steve, an industry veteran, brings more than 25 years of experience in leading strategic partnerships, business transformation, product development, and innovation. Most recently Steve was with Amadeus, a global leader in travel and hospitality software, where for the last 5 years he led their Product Strategy and then their Global Partnerships Team. 

Having spent two decades in the travel, hospitality, and technology industries, Steve will use his expertise to double down on enhancing the on-site experience with innovative location technology by Pointr. 

“What I love about fast-scaling companies is to work on a myriad of new business opportunities. I’m really excited to join Pointr as it grows aggressively and helps drive guest experience in air travel, hospitality, retail, and the employee experience in workplaces with accurate, reliable location services.”, said Steve Parlin, VP of Strategic Business Development at Pointr. 


About Pointr

Pointr is a global leader in indoor mapping and location technology. The company delivers reliable and intuitive location experiences to connect people with buildings, at scale. Pointr’s AI-mapping technology MapScale® can digitize 1000+ buildings instantly from CAD files and Deep Location® provides high-accuracy blue dot positioning, navigation, geofencing, and powerful location analytics. Pointr has 13 Fortune 100 customers globally and is deployed across 27 countries.