Over time, airlines have successfully built passenger relationships, helping them learn more about their customers, deliver more attractive services, encourage loyalty, and increase revenues. But airports have struggled to create similar connections.
Pointr gives airports new power to engage directly with passengers. By offering user-friendly maps and navigation on every passenger’s smartphone — no app required — we provide you with never-before insights into their behavior and ways to influence their choices, all while you give them a helpful new tool.
See our offerings in action and how they add value to different industries.
In the modern world, everyone expects to have maps readily available at the push of a button or a tap of a smartphone screen when outdoors. Why should indoor environments be any different? Maps offer a way of vastly enhancing visitor experiences when in complicated indoor environments that they're not familiar with. There are few better use cases for this than indoor maps for airports.
Whether app- or kiosk-based, indoor maps for airports offer users an in-airport experience that is more confidence-inspiring and allows them to fully experience the full range of points of interest available. With maps, particularly those with indoor positioning also enabled, users can see with certainty exactly where they are within a terminal, how close by their departure gate is, and where any nearby amenities such as restaurants or bathrooms are.
However, airport mapping is a complex process which requires years of expertise. Thankfully, Pointr has been trusted by airports the world over to deliver top quality maps. Our marketing-leading tool MapScale® is capable of generating and updating hundreds of maps in a matter of minutes, using AI to include the features that matter to users - such as seating areas - while excluding extraneous details that only serve to make the map more cluttered.
With state of the art airport maps in place, the next level of location-based services for an airport to leverage is wayfinding. Airports tend to be large complexes comprised of multiple buildings, and as many users will be visiting for their first time, navigating even with a comprehensive map can be daunting.
Enabling BLE-powered indoor navigation within an airport takes your maps to the next level. Users can rest easy knowing that their app will be able to offer peace of mind and an outstanding experience by guiding them to a requested gate or point of interest quickly and via the most efficient route available, as well as dynamically alerting them when they've accidentally diverted from their route (something which classic signage-based wayfinding systems are unable to do).
Pointr's patented systems can achieve high accuracy even in busy, congested areas with multiple signal obstacles, and our navigation algorithms are constantly improving to offer users better and better wayfinding experiences.